Project Information

• Industry:HealthTech / Pharma

• Platform:Android, iOS, Web

• Delivery Model:Agile, Accelerated

• Year:2024-2025

• Unified Modules:3 (Pharmacy, Lab Tests, Consultations)

• Deployment Model:Multi-tenant white-label for hospitals, D2C brands and insurers

• Inventory Sources:Evital and in-house lab SKUs

• End-to-End Flow:Prescription upload to doorstep delivery

Overview

Fledge Health is a white-label healthcare super-app built to serve multiple business models from a single codebase. The platform enables D2C pharmacy brands, hospital chains, corporate health benefit schemes, and insurance providers to each operate their own branded health app, with independent inventory, discounts, and catalogue controls, without touching the core product.

Business Challenge

The client needed a consumer-facing health platform that could serve multiple business models from a single codebase: D2C pharmacy brands, hospital chains, corporate health benefit schemes, and insurance providers, each with their own branding, inventory, and operational requirements. Existing platforms like Practo and MediBuddy had established user expectations; the challenge was to match that experience while building a genuinely white-label, operator-controlled system where each deploying business could manage their own SKUs, discounts, and catalogue without touching the core product.

• Fragmented Medicine Access:Customers had no unified channel to search, order, and track medications, especially those requiring prescriptions or specific formats like strips and units.

• Disconnected Diagnostics:Lab tests, health packages, X-ray, and MRI bookings were siloed from pharmacy ordering, forcing customers to use separate apps and processes.

• No Configurable Multi-Tenant Setup:Each operator (hospital, insurer, D2C brand) needed their own branded experience with independent catalogue, discount, and order visibility controls.

• Unmanaged Consultation Flow:Doctor availability, clinic wait times, and booking lacked the structured scheduling and patient visibility that modern users expect.

Solution Delivered

NeuraDynamics designed and built a three-module healthcare super-app with a white-label layer at its core. The platform needed to serve fundamentally different operators, hospitals, D2C brands, insurers, from a single maintained codebase, each believing it was built just for them.

Module 01: Pharmacy

• Evital catalogue integration

• Medicine search and category browse

• Prescription upload and validation

• Sell by strip or unit

• Multiple payment modes and delivery slots

• Admin discount and SKU management

Module 02: Lab Tests

• Blood tests, X-ray, MRI, and health packages

• Add tests to cart with profile selection

• Home slot booking

• In-house catalogue with enable/disable controls

• Separate SKU management

Module 03: Doctor Consultation

• Online and in-clinic booking

• Location-based doctor search

• Real-time slot availability

• Tentative visit time display

• DocPharma integration

• Prescription-triggered redirect

Deployment Scenarios

• For Hospitals and Clinics:Deploy a branded pharmacy and consultation app aligned to the hospital’s patient journey, with in-clinic booking and DocPharma integration for live availability.

• For D2C Brands and Insurers:Launch a fully branded consumer health app with the operator’s own SKU catalogue, insurance-linked ordering, and a configurable discount engine.

Platform-Wide Features

• White-Label Admin Panel:Operators customise logo, theme, banner content, and featured categories from a dedicated admin console, no code changes required.

• Order Lifecycle Management:Full status tracking: Received, In Process, Out for Delivery, Delivered, plus Pending Transaction, Cancelled, and Transaction Failed states.

• Order Statistics Dashboard:Total orders, pending, completed, AOV, top-selling medications, repeat order rate, and geographic distribution, all filterable by date range.

• Inventory and Catalogue Management:Admins manage SKUs, enable/disable products, create category-level and product-level discounts, and control what appears on the app in real time.

• Prescription Upload Flow:Customers upload prescriptions directly from product pages. If unavailable, they are routed seamlessly into the doctor consultation flow.

• Corporate and Insurer Account Linking:Supports linking user accounts to corporate health benefit schemes and insurer platforms, enabling covered purchases and eligibility validation.

• Operator Request Management:Operators approve or reject customer requests through a dedicated console with full enable/disable visibility across lab tests and product listings.

• Super Admin Governance:A top-level super admin creates and manages operator admin accounts, controlling which features and modules each deployment has access to.

Delivery Approach

A platform spanning pharmacy, diagnostics, and consultations, with a white-label layer on top, required disciplined sprint planning, AI-assisted development tooling, and experienced engineers at every integration point. The white-label layer was built as a core architectural concern from day one: adding a new operator requires configuration, not code changes.

• Discovery and Product Architecture:Requirements and meeting notes were translated into a structured product specification. User personas (consumer, operator admin, super admin) were mapped and module boundaries defined before development started.

• Phased Sprint Delivery:Modules were delivered in parallel sprints with regular client reviews: pharmacy with Evital integration first, then lab tests, then the consultation flow, each sprint closing with a working demo.

• AI-Accelerated Development:AI tooling was used throughout, from scaffolding Evital catalogue parsers to generating order state machine logic and admin dashboard queries, reducing build time on high-volume tasks without compromising reliability.

• Senior Engineers at Every Integration Point:Evital, DocPharma, payment gateways, and insurer account linking were each reviewed and owned by senior engineers, with security, data integrity, and failure handling treated as first-class concerns.

• Extensible Multi-Tenant Architecture:Each operator gets isolated configuration, branding, SKUs, discounts, feature toggles, managed via a super admin hierarchy. Adding a new operator requires configuration, not code changes.

Technology Stack

Frontend

• React Native:iOS and Android mobile apps

• React.js:Web and operator admin console

• TypeScript:Type-safe front-end development

Backend and Data

• RESTful APIs:Service layer and business logic

• PostgreSQL:Relational data storage

• AWS Cloud:Scalable cloud infrastructure

• Docker:Containerised deployment

Integrations

• Evital Inventory:Medicine catalogue and SKU sync

• DocPharma:Live clinic and doctor data

• Razorpay:Secure multi-mode payments

• Prescription Handling:Upload, validation and routing logic

Security and Architecture

• OAuth2 and JWT:Secure user authentication

• Corporate and Insurer Linking:Benefit scheme account association

• Multi-Tenant Config Engine:Isolated operator configuration

• Order State Machine:Full lifecycle order management

Impact and Outcomes

• One Platform, Many Markets:The client can serve hospitals, D2C brands, and insurers from a single maintained codebase, dramatically reducing go-to-market time for every new operator deployment.

• Unified Consumer Experience:Consumers access pharmacy, diagnostics, and doctor consultations from a single app, with a familiar experience and unified order history across all three modules.

• Operator Independence:Operators launch branded health apps with full control over inventory, discounts, and feature visibility, without depending on the development team for day-to-day changes.

• Configuration-First Scalability:New operator types, inventory sources, and consultation partners can be onboarded through configuration, not custom builds, making the platform inherently extensible.

• Integrated Patient Journey:Hospitals benefit from integrated clinic scheduling, in-clinic wait time visibility, and a prescription-to-consultation flow that keeps patients within their ecosystem.

• Benefit-Linked Ordering:Insurers and corporates can link employee or policyholder accounts, enabling covered medicine purchases and diagnostic bookings aligned to benefit schemes.

Conclusion

One platform, white-labelled for a hospital, a D2C brand, and an insurer, each believing it was built just for them. Fledge Health, built by Neura Dynamics, delivers a genuinely multi-tenant healthcare commerce platform that scales across business models without scaling engineering effort.